Individual targeted campaigns.
Few markets are as crowded and competitive as the health supplements business. To differentiate the Rainbow Light brand, DHX focused on the individual. As each person is different, their individual health needs are as different. Whether they are looking for strength, endurance, a metabolism boost, or pre-natal health, Rainbow Light has a supplement that will benefit them.
DHX developed individual campaigns for each of Rainbow Light’s tailored nutritional supplements. We utilized a heavy digital approach, as well as upgraded their Amazon Premium Content. Our core message across the product line is – Be your best self every day.