Extreme Product, Extreme Targeting

REHAU is a leading provider of innovative polymer-based solutions in the construction and automotive industries. Constantly innovating, their focus on creating new formulations that expand the application of polymer materials is at the core of their brand.

DHX was asked to launch a new material: RAU-FIPRO, a super, strong, and lightweight PVC material.The target for this new material was window manufacturers, architects, contractors, and home builders. We created a video-centric campaign to bring awareness to this material and its benefits to these key audiences. The main video used bold, engaging imagery to communicate the core messages.