Safety Meets Innovation

STUDSON is an innovative safety gear brand with a mission to bring industrial athletes home safely every day. Founder and CEO, Ryan Barnes, took his passion for action sports and elevated a product that has seen little innovation since 1919 — the hardhat. Designed for the trades, the revolutionary SHK-1 Type II safety helmet utilizes cutting-edge, head-protection components used in extreme sports. Technologies like Koroyd, Twiceme, Ionic+, and Fidlock work together to reduce the risk of workers suffering a life-changing injury. STUDSON is a trailblazing, rapidly expanding brand redefining innovation and excellence in the industrial safety market.

STUDSON turned to DHX Advertising to launch their groundbreaking, full-brim safety helmet—the first of its kind in the industry. By introducing this product to the market and positioning STUDSON as a tech-forward yet authentic leader, we have helped to drive 300% year-over-year revenue growth. As STUDSON continues to grow, DHX remains a key creative agency partner in brand development, creative strategy, and digital marketing execution. Whether through paid media campaigns or high-impact branding, we help businesses break through the noise and dominate their markets.

SERVICES
  • Brand Strategy & Development
  • Go-To-Market Strategy
  • Media Strategy, Planning & Buying
  • Digital Marketing Strategy
  • Social Media Marketing
  • Campaign Creative
Various pages from the STUDSON style guide. It includes pages of the mission statement, main logo, photography, and key art.

A comprehensive style guide is crucial for brand management and execution. For STUDSON, we ensured consistency across all touchpoints with defined typography, color schemes, imagery, and messaging that reflected the brand’s commitment to safety, innovation, and advanced performance.

Key art was created to showcase the product’s explosion into a traditional marketplace. Ads were placed in regional and national print publications that target audiences like construction workers and safety professionals.

A sample, full-page spread of a STUDSON print ad. It shows a STUDSON safety helmet with the caption classic meets cutting edge.

To further launch the SHK-1 Full Brim helmet into the market, we created a social media campaign. Additional budget was used to increase the reach and engagement of ads on Facebook and Instagram.

The STUDSON booth at a trade show. It shows multiple displays with different STUDSON safety helmets.

In order to make a strong impression at tradeshows, DHX developed a striking booth designed to drawn in key decision-makers and showcase STUDSON’s product diversity.

DHX manages all organic and paid social media content creation for STUDSON, a process which includes strategic content planning, curation, design, and copywriting. Regular insights are provided through analytics reports, further enhancing reach, engagement, and conversions on all channels.

DHX designed studson.com with a bold, user-friendly interface that highlights the brand’s innovative helmet technology and advanced performance. Working within an existing Shopify theme, updates were made to improve UX/UI, SEO, and visual features to enhance the e-commerce experience.

Various pages of the STUDSON website displayed on several devices such as a computer screen and tablets.