RE: Oregon Association of REALTORS / Case Study
RE:CONNECTING WITH REALTORS STATEWIDE
The Oregon Association of Realtors (OAR) is the state’s leading agency for real estate and represents more than 13,000 members.
Despite being an industry leader, research showed that 8 out of 10 agents reported not visiting OAR’s website and instead agents chose to visit the local or national REALTOR® sites for industry news and training.
What OAR needed was a complete rebrand to position themselves as the trusted resource for today’s tech-savvy real estate agents, homeowners, media and policy makers.
With a refreshed logo, updated brand look-and-feel, and redesigned website, DHX gave OAR the professional look needed to connect with its audience while highlighting the association’s value, authenticity and transparency.
OAR’s website has become a hot property with a 56% increase in the average visit duration. Page views are up by 34%. Pages-per-visit are up by 38%. And return visits increased by 40%.