RE: Package Containers, Inc / Events
Package Containers Inc. (PCI) believed a bag was more than just a way to carry a product. The message we developed is that while most bags are plain, boring, and contributes little to the success of an operation; a PCI bag is much more. A PCI bag is a branding, cross promotion, increase ring-at-the-cash-register opportunity. PCI is in the merchandising business and the brand now reflects that promise.