RE: REHAU / Events
REHAU’s plumbing division was launching a new pipe fitting system, that was kept secret to the industry until the unveiling at the AHR trade show in Las Vegas. To help communicate and capitalize on the system’s superiority in speed, control and security, a NASCAR themed booth and promotional materials were created. Show goers got hands-on experience with the system by competing in assembly races. The booth was a huge hit and traffic far exceeded that of the competitor’s.