Contact:

Close X

Let's Talk:

  • Hello DHX,

  • This field is for validation purposes and should be left unchanged.
Dave Demots, President

Want to begin your brand transformation? Contact Dave Demots, President.

503.872.9616 / dave@dhxadv.com

217 NE 8th Ave
Portland, OR 97232
503.872.9616
info@dhxadv.com
Get Directions
Menu

RE: Southwestern Community College / Case Study

RE:IGNITING AWARENESS AND INSPIRING YOUNG MINDS

Nestled on the coast in Coos Bay lies Oregon’s oldest community college. Not your typical commuter school, Southwestern offers students a 4-year experience at a 2-year college with on-campus housing as well as a wide-range of outdoor activities and sports.

 

re-slider

Despite its scenic location and impressive value, Southwestern was struggling to compete with Oregon’s numerous community colleges due in part to an outdated brand and lackluster messaging.

DHX went to work with a strategic brand identity refresh and recruitment campaign aimed at elevating perception of the college and increasing consideration in key markets.

RE:SULTS

In addition to an updated logo, engaging tagline and inspiring key messaging, we created an outdoor campaign and targeted Facebook and Pandora ads to boost enrolment. Media placement to date has performed well above benchmark and increased website visits indicate that Southwestern’s future is very bright indeed.