A True Game Changer.
If you’re a golfer, you know the Softspikes brand. Almost every golf shoe manufacturer uses Softspikes cleats, the number one replacement cleat brand on the planet. We were tasked with increasing the replacement cleat business and launch a new, innovative cleat design for the golf market.
The new Tour Flex Pro by Softspikes brought two materials together for the ultimate in traction and comfort. It also has the addition of a new plastic center post which has never been seen previously in a replacement cleat. Knowing that golfers stream hours of golf content and are heavy social media consumers, DHX’s strategy focused on paid social ads and OTT (streaming) video ads.